But it doesn't... mostly. It looks the same in the tube, but swatches more of a pinky-violet. So I swatched it, wore it around for a bit, and decided that it was worth it:
Look at that color! It looks like a jewel. Totally, completely beautiful.
So this is another case of me admitting that I was wrong initially. I love this lipstick. It definitely wears more pink than purple, despite it's name. It has an amazing slip and moisturizing feeling associated with the Rouge Volupte Lipstick line. Definitely a keeper.